WHAT IS DIGITAL MARKETING ?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. UNDERSTANDING Read more…

WHAT IS BRAND CULTURE ?

Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. HOW TO BUILD AN UNBREAKABLE BRAND CULTURE 1.DEFINE YOUR BRAND A brand is one of the most valuable assets a company has. A strong Read more…

NELSON MANDELA DAY

In 2020, the essence of Mandela Day – take action, inspire change, and make every day a Mandela Day – is more important than ever before. 1.WHY WE CELEBRATE NELSON MANDELA DAY Nelson Mandela International Day (or Mandela Day) is an annual international day in honour of Nelson Mandela, celebrated each year on 18 July, Mandela’s birthday. … Mandela Day is Read more…

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