Innovative Ways to Increase your Brand Awareness. Part 2/4 – [2020 Update]

Use branded packaging. 

Have you ever received an order that came in branded packaging? Rather than see it as just another shipment, perhaps you felt that that that special branding made the package seem like a gift.

Packlane is a company that allows companies to design custom packaging, using their own logo and branding to enhance the customer experience. The team has created unique boxes for L’Oreal, HP, Shopify and RedBull, to name a few.

The team knows that the product experience doesn’t commence at first use, but rather at the unboxing stage. How companies present their brand, and the story they tell through their design and graphics, can create an emotional connection with the customer that may last even longer than the product itself. 

Branded packaging offers an additional touchpoint to the value your brand gives to each customer’s experience and helps distinguish you from marketplace competitors. Overlooking your product’s packaging is a missed branding opportunity in today’s ultra-competitive market landscape. 


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