Double-down on social.
Instagram is a social media platform with power. It’s said that a picture is worth a thousand words, and Instagram lets you promote that story via the image(s) you post and the text you narrate. It’s a great tool for friends and family to keep up with one other, and it’s just as good for brands reaching out to their consumers.
Azazie sells bridesmaids’ and bridal wedding gowns. To do that, it’s become hyper-focused on growing its social communities, especially on Instagram.
The reason is that on that platform, the company can ask new brides to share images of their special day — and their experiences with Azazie’s dresses. Not surprisingly, Azazie’s Instagram page is full of beautiful photos that inspire other brides-to-be to imagine themselves in one of its gowns.
Best of all, Azazie harnesses the power of social proof by leveraging testimonials (and personal images) from the customers it’s helped make gorgeous brides and bridal party members.
Then there’s Facebook: Like Instagram, Facebook has the power to increase brand awareness and create a community. Gallant Dill is a self-made entrepreneur who’s built a community through his Facebook group. Dill’s business is a mentoring program which teaches entrepreneurs how to build and scale their companies.
Facebook helps him speak directly to this community and share the results of his different mentoring programs and products. Just 26 years old, he has multiple multi-million dollar businesses, a feat which testifies to his intelligence but also to the power of social communities.
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