Innovative Ways to Increase your Brand Awareness. Part 4/4 – [2020 Update]

Step up your game on Twitter.

Twitter is yet another big social media platform for brand awareness because it helps you publish news and interact with customers already talking about your business.

Wendy’s, for instance, has built a reputation on Twitter and increased its brand awareness by responding to media mentions of its brand, as well as competitors’ posts with quippy, sassy and hilarious remarks.One of the best examples occurred when a user called out the company, asking where the closest McDonald’s was.

Wendy’s responded with a trash can image.

Then there are Wendy’s tweets (here are some examples shared by BoredPanda). Whether you like Wendy’s or not, it’s hard not to appreciate its roasts — and keep the brand top of mind.


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