Pay-Per-Click (PPC) Advertising is a Smart Move Right Now.

Published by Lebo Mathopa on

Advertising is a Smart Move Right Now

With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. On average, cost-per-clicks have decreased by 6 percent across all verticals since last week, according to Thrive senior PPC manager Jacob Wulff. And CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.

“It’s a great time to continue your digital marketing as other advertisers may go offline at this time,” said Thrive PPC manager John Powell, “and businesses can capture traffic and conversions because of reduced competition. We have clients’ best interests in mind and work to provide solutions to maintain exposure while prioritizing budget spend during these uncertain times.”

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