What is social media marketing? The purpose of social media marketing is generally to drive traffic to a company’s website while boosting overall brand awareness and customer loyalty. This is done using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between.
Social media gives brands and businesses the opportunity to interact with the public in a personalized way. These interactions can play a huge role in the way a business is perceived so it’s important for social media marketers to be very considerate of how their messaging could be interpreted. The potential for both massive success and total disaster is very real, so it’s important to tread carefully.
What does this look like? Examples of social media marketing are not hard to find. Just take a look at the social media accounts of business giants like Coca-Cola or Target to get an idea of how a sophisticated social media marketing presence operates.
Where can I learn more? Quicksprout’s Guide to Social Media Strategy is a great place to understand the fundamentals of this marketing specialty.
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