What is guerilla marketing? No, marketing isn’t war. But there is something to be said for the effectiveness of the element of surprise. Guerilla marketing is all about using the unexpected to make a strong impression at public events or heavily trafficked areas.
This marketing technique isn’t particularly common, but that’s part of the appeal. The extraordinary nature of the tactics employed are what makes it effective and memorable.
What does it look like? This is essentially anything that makes a splash in public. Examples include promotional displays, graffiti, customized billboards or flash mobs.
Where can I learn more? These guidelines from Marketo are a great starting point.
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