WHAT IS BRAND CULTURE ?

Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers.

HOW TO BUILD AN UNBREAKABLE BRAND CULTURE

1.DEFINE YOUR BRAND

A brand is one of the most valuable assets a company has. A strong sense of branding will lead to a stronger sense of pride for current employees, as well as a stronger presence for both prospective staff and customers. Your brand is what you stand for and what you offer to consumers and, in order to be successful, it needs to be unique.

2.WRITE(YOUR MISSION,VISION AND VALUES)

Once you’ve defined your new brand, write down your company’s mission, vision, and values. These should align with the brand and become the words each employee lives by. Companies that develop these laser-focused, non-negotiable values tend to see higher customer and employee satisfaction, as well as increased revenue.

3.CREATE YOUR IDENTITY

Utilizing your new brand, mission, vision, and values, you can now create your company’s identity – or how your company will be presented to the public. This includes the visual statement (color schemes, designs, slogans, etc.) that exemplifies the business’ services, employees, and overall philosophy.

4.EDUCATE YOUR EMPLOYEES

An employee’s personality and character have a tremendous impact on company culture. Employees are often your brand’s biggest advocates, and building a vibrant culture allows employees to thrive and personify your brand in a positive way.

5.HIRE (YOUR BEST FIT PROSPECTS)

Beyond educating any current employees, hiring new employees who fit within your company’s culture and share your company values is vital to building an honest brand. Does your company value cross-department collaboration? Do you have a culture where encouragement and empowerment are the driving force for the company?

6.TELL YOUR STORY

Now that you have found your brand, identity, and the right employees, it’s finally time to present your brand and its culture to the public. What’s the best way to do this? Storytelling.

A story has the ability to capture its audience by engaging them and evoking emotion. Without a story, it is impossible to hold the attention of the people watching – or, in this case, the customers who are considering purchasing your product or service.


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