Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
This post was last updated on January 22, 2021. When it comes to website design, there are so many different styles and directions in which
A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says,
Tesla billionaire Elon Musk is the richest person in the world once again, overtaking Jeff Bezos as shares of Amazon fell on Thursday. Amazon’s stock
Over the past week or so we’ve seen a lot of chatter about people shifting their messaging platform from WhatsApp to Signal as a result