Branding
Ageless Glow
Building a collagen brand from the ground up
Building a collagen brand from the ground up
Ageless Glow approached LMP as a brand-new startup in the health and wellness space, launching a range of collagen-based products targeting the 30–50 age demographic. They had products ready for market, including collagen variants with Vitamin C and berry flavors, plus complementary wellness products like castor oil and shea butter, but no brand identity, no packaging design, and no digital presence. They needed a complete brand system built from scratch to launch successfully in a competitive wellness market.
We took Ageless Glow through a comprehensive brand-building process, starting with strategic positioning and visual identity development. The brand needed to communicate health, vitality, and accessibility, appealing to health-conscious consumers, fitness enthusiasts, and those seeking wellness solutions like arthritis relief through collagen supplementation. We designed a complete identity system, created custom packaging for their full product range, built an eCommerce platform to support direct-to-consumer sales, and developed marketing assets to support their launch and ongoing growth.
The comprehensive brand system successfully positioned Ageless Glow as a credible, accessible wellness brand ready for market. The eCommerce platform enabled direct-to-consumer sales across their full product range, while the cohesive visual identity created immediate brand recognition across packaging, digital, and marketing touchpoints. The brand launched with a complete, professional presence that competitors took years to build.