Airport brand visibility campaign materials
Hollard approached LMP with a specific campaign brief: they needed branded marketing materials designed for an airport brand visibility initiative. The goal was to create custom luggage tags that Hollard customers could attach to their bags, creating brand presence and awareness in high-traffic airport environments where their target audience travels frequently.
We designed a series of branded luggage tags that balanced practical functionality with strong visual branding. The tags needed to be durable, eye-catching, and clearly communicate the Hollard brand while serving a useful purpose for travelers. The design work focused on creating materials that would stand out in busy airport settings while maintaining a professional, premium brand presence.
The luggage tag designs successfully provided Hollard with branded marketing materials that created visibility in airport environments, turning customer luggage into mobile brand touchpoints at one of the most relevant locations for their target market.