Branding

KMRS x MiWay

Brand collaboration campaign between two South African powerhouses

The Brief

Bringing two brands together

KMRS and MiWay came together for a brand collaboration that required cohesive creative production to communicate the partnership to their shared audience. The campaign needed visual content that represented both brands authentically while delivering a clear, compelling message, producing promotional material that could be distributed across digital platforms and used for marketing activation.

Our Solution

Creative production built for reach

LMP handled the creative production for the KMRS x MiWay collaboration, developing the visual identity for the campaign, producing the promotional video content, and designing the supporting marketing collateral. The output was built for digital distribution, with a focus on visual quality and brand alignment between the two collaborating parties. Every deliverable was crafted to feel native to both brands while maintaining a unified campaign aesthetic.

Scope

What We Delivered

  • Brand collaboration campaign creative direction
  • Promotional video production
  • Marketing collateral & campaign materials
  • Digital-ready assets for social and campaign distribution

KMRS x MiWay brand collaboration promotional video

KMRS x MiWay campaign brochure and marketing collateral
Campaign brochure and marketing collateral
Outcome

A collaboration that landed.

The KMRS x MiWay campaign delivered cohesive, professional creative output that authentically represented both brands and their shared audience. The video content and marketing collateral provided a strong campaign foundation for digital distribution and brand activation, reinforcing the partnership's credibility and reach across channels.